Most business people think that just because they put a website online, it’s going to get visitors. If I submit my site to the search engines it will show up in searches. I don’t have to do anything to my site once it’s live. This way of thinking can kill your business online. Why? Because no one has ever shown you how to optimize it’s potential.

Now, after hearing this, let’s talk about getting optimized. You would never buy a new car and never get an oil change the entire time you owned it, right? Many business owners still treat their websites this way. We still need to do the maintenance that will keep our sites a well-oiled machine; after all, we paid good money for it.

We usually complain that our competition is showing up ahead of us on Google. Why? Because they probably had a plan and stuck to it. They also looked into getting help with an online marketing plan. An Internet marketing plan takes time, effort, and sometimes money, but you will defiantly get a return on your investment if you stick to it. It all comes down to time; if you spend the time (or sub it out to a professional) you will get the desired results.

I am Adam Johnson and I am a marketing coach for Bingham Johnson Internet Marketing. For years I have seen the mistakes that business owners and in-house marketing departments make with their online marketing, advertising, and SEO (search engine optimization) programs. This should be the one place that all business owners should be putting in the majority of their time, attention and money. Having the mindset that it’s a one time shot and it’s over will only reap minimal results. In this economy having an excellent online presence can be the deciding factor between choosing your business or a competitor’s for products or services.

I hope over the next few months to point out and displace any myths that are out there about marketing your business online and the right ways to go about it. I will cover the things that should never be neglected on your site. We want our sites to not only look great, but to perform and make us money! So get ready, it’s time to get optimized!

Bingham Johnson specializes in Internet Marketing, SEO (Search engine optimization), and Social Media Marketing. We provide these services on a consulting or coaching basis. Visit our website, www.binghamjohnson.com, for more information or call our office and schedule a free marketing consultation, 865-236-1401. You can also follow Adam and Bingham Johnson Consulting on Twitter (www.twitter.com/binghamjohnson) and Facebook (www.facebook.com/binghamjohnson)